Published on Human Resource Management (https://www.hrbusiness.iisuniv.ac.in)

Home > Strategic Management

Strategic Management [1]

Paper Code: 
MHR 323
Credits: 
4
Contact Hours: 
60.00
Objective: 
  • This course aims at helping students think about some of the important ethical implications of the day to day happenings and practices of Indian Industry & Business
  • To improve ethical reasoning by correlating moral concepts to business practices, clarification of the values that determine managerial behavior
  • To understand Indian Ethos and Values is an important feature of this paper
12.00
Unit I: 

Corporate Strategy: Concept, Strategic m,anagement process

Strategic Formulation- Strategic intent, vision, mission, business definition and objectives

 

12.00
Unit II: 

Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Indutry analysis, organization appraisal, SWOT Analysis

12.00
Unit III: 

Choice of Strategy: Concept, process, evaluation of alternatives, decision factors, contingency approach.

Portfolio Analaysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

12.00
Unit IV: 

Corporate Level Strategy: Growth, Stability, Retrenchment Combination

Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus

Comeptitive Advantage and Core Competence, Blue Ocean Strategy

Functional Level Strategies- Elementary Knowledge only

12.00
Unit V: 

Strategic Implementation:

 Concept, Aspects and Issues in Strategic Implementation.

Evaluation and Control:

Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

* A minimum of one case study will be discussed per unit of the syllabi

Essential Readings: 
  • Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
  • Azar Kazmi, Business Policy and Strategic Managemnt
References: 
  • David F R(1997), cases in strategic management, New Jersey, Prentice Hall
  • Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
  • Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi
Academic Year: 
2018-2019 [2]

Follow Human Resource Management on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://www.hrbusiness.iisuniv.ac.in/courses/subjects/strategic-management-0

Links:
[1] https://www.hrbusiness.iisuniv.ac.in/courses/subjects/strategic-management-0
[2] https://www.hrbusiness.iisuniv.ac.in/academic-year/2018-2019