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Research for Management [1]

Paper Code: 
MIB 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

To enable the students to identify problems for managerial decision making, design a research, collect data, analyze and write a report.

12.00

Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.

Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

12.00

Measurement scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling

Data Collection: Primary and Secondary Data-Methods of collecting data

12.00

Questionnaire design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing

Sampling design-Meaning of sample and population, Sampling techniques, sample size calculation

Preliminary data analysis- Descriptive statistics

12.00

Hypothesis testing- process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test

Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application

12.00

Analysis of Variance (ANOVA)- One-way and two-way classification.

Report Writing: Importance, Process, qualities of a Research report, Report layout

Essential Readings: 

ESSENTIAL READINGS:

  • H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
  • Naresh Malhotra, Marketing Research, Pearson Education.
  • C.R.Kothari, Research Methodology, New Age Publication.
References: 
  • Levin & Rubin, Statistics for Management , Pearson,
  • Levine, Business Statistics, Krehbiel & Berenson,
  • Cooper & Schindler, Marketing Research , Tata McGraw Hill
  • Anderson, Statistics for Business and Economics, Sweeney and Williams
  • C.M. Chaudhry, Research Methodology, RBSA Publisher,

 

Academic Year: 
2018-2019 [2]

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Source URL: https://www.hrbusiness.iisuniv.ac.in/courses/subjects/research-management-1

Links:
[1] https://www.hrbusiness.iisuniv.ac.in/courses/subjects/research-management-1
[2] https://www.hrbusiness.iisuniv.ac.in/academic-year/2018-2019